THE CHALLENGE

To celebrate the Heritage collection.

THE RESULT

We set-up the iconic backpacks at the last floor of La Rinascente in Milan, at the Design Bar, using pedestals and branded structures. We created a big instagrammable backpack to use it for creating a photo corner, selected one of our talented DJ’s who plays vinyls and emphasized the reference to the Eighties and childhood with 10 icon toys from that time.